by KITTY ALDEN
This year, we have decided to use Corozo buttons on all of our Linen Shirts, Shorts and Trousers. We have been so excited to launch out newest collection of beach and resort wear which includes this sustainable button.
THE TAGUA TREE
The Tagua tree that grows in the rainforests of South America, specifically Peru, Ecuador, Columbia and Panama, produces a fruit cluster known as ‘Mococha’. Each Mococha contains a collection of seeds, these are Corozo, or Tagua Nuts.
The botanical name for the Tagua tree is Phytelephas, which derives from the Greek word for elephant. This is due to its similar hue to elephant ivory; it is often also referred to as vegetable ivory. The Tagua tree can continue producing these fruits and nuts for hundreds of years, which makes the Corozo Nut a renewable material.
The Corozo Nuts can only be collected once they have fallen naturally from the tree, meaning that there is no threat for the trees to be deforested. Each tree can produce around 30-50lbs of nuts annually for over ten decades, making this resource effortlessly sustainable and an incentive to keep and protect our rainforests. It is reported that the Tagua Tree industry supports over 250,00 families in Ecuador, making it ideal for the growth of local communities.
The actual Corozo Nut as a material has its benefits, its organic fibres are so tightly compressed that it makes the buttons durable and resistant to scratches. As an alternative to a plastic button, the Corozo Nut button will biodegrade over time, thus aiding with the reduction of plastic on the earth.
Over recent years, the Corozo Nut button is becoming increasingly popular. However, worldwide the Corozo Nut button accounts for an extremely small proportion of buttons across the globe.
OUR COMMITMENT TO THE FUTURE
In 2019, and going forwards, LOVE BRAND & Co. has committed to using the Corozo Nut button on all relevant products going forwards. Here’s to a sustainable future.