by CLEMENTINE MOCKETT

“Pook Hats are beautiful and stylish, but above all they are authentic and show a support for a tradition and artisanship that transcends centuries.” – Rose Tomalin

We meet the makers behind the incredible brands, artists and artisans as part of our Club Brands edit at LOVE BRAND & Co. curated by Rose Tomalin. We sat down with Mariana Torres, co-founder of Pook Hats, to discover the inspiration behind their spectacular designs.

Mariana Torres and Mariet Rodriguez are the masterminds behind Club Brand’s must-have hats this season. Their designs are unique and are an impressive sight. Known for their buzzing bees, tropical palms and majestic tigers, the essence of Pook Hats originates from the spirit and passion of Mexican artisan traditions.

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JIPIJAPA ‘BEES’ | £200

A MEXICAN TRADITION

The distinctive hats are made in the picturesque Mexican town of Bécal that prides itself on being the centre of the Yutacán panama hat industry, with most of its inhabitants being specialist hat makers, Mariana tells us.

Known locally as ‘Jipijapas’, the hats are hand woven by local Mayan women from the Jipijapa Palm. The leaves are cut finely by the Mayan women before they lay them out to dry in the sun. The dry strips are then brought to underground caves where they are softened in order to be woven without damaging the palms. As a result, it is the soft and durable texture that makes the palms perfect for weaving the hats. The designs, as Mariana describes, are inspired by both “the wonders of the natural world and wildlife”, emphasising the passion for nature that we share at Love Brand & Co.

HATS BEING WOVEN | IMAGE COURTESY OF DEJALA

The patterns are brought to life by local painters who use natural dyes extracted from plants and flowers making the products truly one of a kind. Pook Hats was inspired by the two women’s love of Mexican culture combined with their desire to create something “uniquely individual, eco-friendly and stylish”.

HATS BEING WOVEN | IMAGE COURTESY OF DEJALA

WHERE TO GO IN MEXICO

Mexico is somewhere that we at Love Brand are desperate to explore. Therefore we asked Mariana where her favourite spots to travel are. She told us that the magical colonial town of San Miguel de Allende is a must, and that of course Tulum is a definite for our list of dream destinations. Click here to read our guide to San Miguel de Allende.

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SAN MIGUEL DE ALLENDE | IMAGE COURTESY OF JHUMBRACHT PHOTOGRAPHY

Shop Pook Hats at 5 Park Walk, SW10 0AJ and Online now.

Click to shop.

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